Motion graphic design project was commissioned as an exclusive visual showcase for adidas' Australia Olympic 2032 Limited Edition shoe. The design aimed to seamlessly fuse the essence of Australia's marine beauty with the dynamic spirit of the Olympic Games, resulting in a captivating animation that celebrates athleticism, innovation, and the nation's aquatic heritage.
Project Aim: 40-second limited edition shoe advertisement for the "GB Reefs" collection by Adidas, creating an immersive environment inspires the viewers into the captivating ecosystem of Australia's ocean, reefs, and marine life. The advert is designed to celebrate the upcoming Australia Olympic Games in Brisbane 2032 and highlight the unique connection between athletes, nature, and performance.
Concept drew inspiration from Australia's mesmerizing coastal waters and the boundless energy of the Olympic Games. The animation would artfully intertwine underwater motifs and the shoe's aesthetics to create a seamless visual journey, mirroring the athletes' journey of dedication and triumph.
The color scheme would primarily consist of shades of blue and dark blue, evoking the deep oceans surrounding Australia. This palette would create a sense of tranquility, strength, and timeless elegance.
The texture of smoky cloud egg falling into the ocean dissolve in the water. The eco system and the jellyfish floating surrounding the the egg. 
Story Board
The visuals seamlessly transition from underwater shoe close up to the Adidas logo animation and the advert concludes with the Olympic Games logo, and the text of adidas Brisbane 2032 appearing to solidifying the brand's commitment to supporting athletes and the spirit of competition.
Background Pattern Creation
aimed to evoke emotions of awe, inspiration, and anticipation. By merging natural beauty with athletic prowess, the animation would resonate with audiences, connecting them to the Olympics' enduring spirit
LOGO Design
A blend of soothing underwater sounds and an inspiring Olympic anthem would complement the animation, enhancing the emotional impact.
Software Contributes
Blender
After Effects
Illustrator