The "Fleeting Memories" kinetic typography motion design project was conceived as an exploration of the intricate relationship between memory, emotion, and human perception. Through animated typography, the project aimed to visually capture the essence of a thought-provoking quote: "You forget what you want to remember, and you remember what you want to forget."
The project's primary objective was to create a captivating and thought-provoking kinetic typography animation that encapsulates the essence of the quote. The animation intended to captivate viewers, inviting them to contemplate the intricate relationship between memory, intent, and emotional attachment
The design concept for "Fleeting Memories" was to use kinetic typography to visually underscore the contrast within the quote. The animation would emphasize the words "forget," "remember," and "want" through carefully choreographed motion, creating a harmonious visual rhythm that symbolizes the dance of memory.
Subtle ambient soundscapes would accompany the animation, enhancing the viewer's immersion and emotional engagement.
By isolating and animating the core words of the quote, "Fleeting Memories" aimed to evoke a visceral response from viewers. The animation's fluid and deliberate motion would encourage viewers to delve into the complexity of memory, prompting them to introspect on personal experiences.
Software Contribution
C4D + Redshift
After Effect