Underwater Dream
The "Underwater Dreams" motion graphic logo design project was conceived as an exclusive addition to adidas' 2032 Olympic Limited Edition collection for the Australian market. The design aimed to infuse the spirit of the Olympics with the ethereal beauty of an underwater world, creating a captivating visual experience that embodies the values of athleticism, innovation, and natural wonder.
The project's primary objective was to create a captivating and dynamic motion graphic logo that seamlessly blends the adidas brand identity with the Australia identity magic of an underwater realm. The animation sought to evoke a sense of awe and inspiration while celebrating the union of sport and nature.
The design concept for "Underwater Dreams" revolved around the harmonious coexistence of athletic prowess and the serenity of the ocean. The animation would transport viewers to an enchanting underwater world, where the logo's dynamic movement and design elements would reflect the grace, beauty, and fluidity of aquatic life.
Motion Graphic Elements:
Illustrative Underwater Scene: The animation would open with a serene underwater scene, featuring gently swaying corals, schools of fish gliding by, and sunlight filtering through the water's surface.
Floating Clouds: The animation would reveal wispy clouds seemingly submerged underwater, creating a surreal and dreamlike atmosphere.
Logo Animation: The adidas logo would emerge from the depths, surrounded by a soft halo of fluttering hair and shimmering particles, symbolizing movement, energy, and aspiration. The logo would gracefully rotate, resembling a medal, with light glinting off its surface.
Color Palette: The color palette would predominantly consist of light oranges, pinks, and soft blues, echoing the hues of a mesmerizing underwater sunset. This palette would evoke a sense of tranquility and anticipation.
Fluid Transitions: The transition between scenes and elements would be seamless, emulating the smooth flow of water and reinforcing the overall sense of motion.
Sound Design
A gentle and melodic soundtrack inspired by the tranquility of the ocean would accompany the animation, enhancing the viewer's immersion and emotional engagement.
"Underwater Dreams" aimed to inspire viewers with a sense of unity between athleticism and the natural world. The animation's tranquil yet dynamic visuals would elicit feelings of wonder, aspiration, and the shared pursuit of excellence.
Story Board
Software Contribution
Blender
Aftereffect
Midjourney
Procreate