Design Task
The specific challenge presented by BRANDX was to develop a pattern that not only highlights Australia's natural beauty but also aligns with the celebratory and global spirit of the 2032 Olympics. The motif needed to be versatile enough to be featured on footwear and extend seamlessly to other merchandise like T-shirts and coffee mugs.
Design Concept and Execution
Concept Overview: The "GB Reef Motif" draws inspiration directly from the underwater scenes of Australia's coastlines. This pattern incorporates vibrant watercolor-style illustrations of marine creatures, corals, and underwater flora, arranged to convey the diversity and vibrancy of life beneath the waters.
Artistic Approach:
Watercolor Illustrations: I chose a watercolor approach to give the design a fluid, dynamic quality, reflecting the ever-changing beauty of the ocean. This technique allows for a range of intensities in color, emphasizing the natural gradients found in the water and on marine creatures.
Composition: The layout features interconnected marine life that mimics the symbiotic relationships found within the reef ecosystem, symbolizing the interconnectedness of athletes and cultures at the Olympics.
Symbolism:
Marine Creatures: Turtles, clownfish, and manta rays are not just visually striking but also symbolize endurance, adaptability, and grace.
Coral Patterns: Representing the backbone of the reef ecosystem, the coral designs are intricate and colorful, embodying the diversity and resilience of the Olympic spirit.
Application on Merchandise
On Shoes: The main elements are prominently displayed on the lateral sides of the shoes, with a standout piece on the heel to capture attention during movement.
On T-Shirts: A single large print on the front showcases the design as wearable art, making it a collector's item for the event.
On Coffee Mugs: The wrap-around print offers a panoramic view of the motif, turning an everyday item into a keepsake of the event.
Mood Board and Stylescape
Mood Board: This includes visual references to the reef's color palette, sketches of the marine life to be featured, and potential applications on merchandise. Inspirational elements like quotes about the ocean and Olympic spirit set the mood for this design journey.
Stylescape: Extending the mood board, the stylescape presents a comprehensive look at how the "GB Reef Motif" is adapted across various media, emphasizing its versatility and emotional impact.
Application on Merchandise
On Shoes: The main elements are prominently displayed on the lateral sides of the shoes, with a standout piece on the heel to capture attention during movement.
On T-Shirts: A single large print on the front showcases the design as wearable art, making it a collector's item for the event.
On Can: The wrap-around print offers a panoramic view of the motif, turning an everyday item into a keepsake of the event.
Software Contribution
Photoshop
Illustrator
Procreate