Client Introduction
PawWink 爪眨 is an innovative brand that strives to enhance the relationship between pets and their natural surroundings through sustainable practices. With a commitment to organic, eco-friendly solutions in the pet food and environments sector, PawWink 爪眨 targets environmentally conscious pet owners who prioritize both the health of their pets and the planet.
Design Task
The task assigned was to develop a comprehensive brand identity for PawWink 爪眨 that communicates their dedication to sustainability and nature. This includes the creation of a color scheme, logo, packaging, and brand materials that embody the values of organic living and environmental responsibility.
Design Solution
Concept Overview: The design for PawWink 爪眨 centers on a rich, earth-toned brown color scheme, chosen to symbolize the brand’s commitment to nature and sustainability. This palette conveys warmth, reliability, and an organic feel, appealing directly to the target audience of eco-conscious pet owners.
Artistic Approach:
Color Palette: Earth tones dominate, with rich browns complemented by accents of green and neutral beige to illustrate the brand's connection with nature and eco-friendly ethos.
Logo Design: The logo features a stylized paw that subtly incorporates leaf patterns, representing the fusion of pet care and natural elements. The design is clean and modern, ensuring easy recognition and adaptability across various media.
Packaging Design: Packaging is made from recycled or biodegradable materials, reflecting the brand’s sustainability goals. The design remains simple and elegant, with clear labeling about the eco-benefits of the products to educate consumers and promote the brand's core values.
Application Across Brand Materials:
Merchandise: Sustainable pet products such as collars, bowls, and toys follow the brand’s aesthetic, reinforcing the identity across all touchpoints.
Marketing Materials: All promotional materials, from brochures to online ads, carry the earth-toned color scheme and eco-friendly messaging, creating a cohesive brand experience.
Retail Experience: Store designs incorporate natural wood, plants, and eco-friendly fixtures, aligning the physical shopping experience with the brand’s ethos.
Graphic Element
Product Design
Software
Photoshop
Illustrator