Client: Second Skin
Project Title: Brand Identity and Marketing Strategy for Second Skin
Project Overview: Second Skin, a startup based in Japan, specializes in producing eco-friendly recycling materials, and transforming jeans and PVC umbrellas into bags and other subproducts. The company aims to merge fashion with sustainability, promoting an eco-conscious lifestyle. Second Skin seeks to establish a strong brand identity and develop a comprehensive marketing strategy to enhance brand recognition and market penetration.
Objectives:
Develop a cohesive brand identity that reflects the eco-friendly and innovative essence of Second Skin.
Create marketing materials that highlight the unique value proposition of Second Skin’s products.
Design a user-friendly website to showcase products and facilitate e-commerce.
Implement a social media strategy to engage with a global audience and promote sustainable fashion.
Develop a launch campaign to introduce Second Skin to the market.
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