Task:
Design a logo for Yu Rain, a tea company based in Wuyishan, China, which specializes in traditional tea, tea oil, tea perfume, and operates a physical tea shop. The logo should reflect the company's connection to the Fujian mountains (Wuyishan) and terraced tea fields, incorporating cultural elements to resonate with the local heritage.
Client:
Yu Rain (雨), a tea company located in Wuyishan, China, aiming to promote its traditional tea products and tea oil through a brand that captures the essence of its origin and cultural heritage.
Research and Inspiration:
Understanding Wuyishan: Study the geographic and cultural significance of Wuyishan, known for its stunning mountains and terraced tea fields.
Cultural Elements: Explore traditional Chinese motifs and symbols related to tea culture, such as calligraphy, traditional Chinese patterns, and natural elements like mountains and tea leaves.
Competitor Analysis: Examine logos of other tea brands to identify common themes and unique design opportunities.
Solution:
Research Wuyishan's geography and culture; develop logo concepts incorporating mountain silhouettes, terraced fields, and traditional motifs; create and refine digital mockups based on client feedback; finalize a versatile design and apply it to various brand materials, ensuring a cohesive and authentic brand identity.
